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Realtors on both sides of the home sale are navigating challenges within the current real estate market. Negotiations can feel like an uphill battle, typically requiring quick decisions and out-of-the-box thinking to get an offer accepted. Despite the challenges, you just need the right strategies for success in your toolbox to give your clients a competitive edge!

home-buyer-edge-heroes-firstBecause of the lack of inventory and fluctuating interest rates, many buyers don’t know where to begin to achieve their dream of homeownership. For sellers, the idea of a deal falling through right before closing can be very stressful. It takes Realtors and lenders working together to set clients up to win. The Home Buyer Edge program by Heroes First can help.

This unique program helps your home buyer from application to closing to help them get their offer accepted. It also provides peace of mind for sellers and confidence in choosing your client.

Here’s how it works:

Your buyer will connect with a Heroes First Home Loan Specialist to discuss their goals and buying power. Their Loan Specialist will be a partner through every step of the home buying process.

This Loan Specialist will also make sure you’re kept up to date with any progress being made, and you all will work together to provide the highest standard of service to your client. The Heroes First team will also advocate on your home buyer’s behalf, reaching out to the listing agent to inform them of how well qualified your buyer is to purchase the seller’s home without delay.

Certified Home Buyer

While the pre-approval allows your buyer to quickly start shopping, becoming a Certified Home Buyer will give them a much-needed boost by positioning them like a cash buyer. This can also result in your client closing more quickly on their home since underwriting will have done most of the paperwork ahead of time!

$5,000 Seller Guarantee

This program doesn’t just help buyers but sets sellers up to succeed, as well. Real estate professionals know the frustration that comes with a buyer’s financing falling through at the last minute. To keep sellers from having to worry about that Home Buyer Edge offers a $5,000 Seller Guarantee. This money is in addition to the buyer’s earnest money, giving sellers an added incentive to accept your buyer’s offer!

Rate Secured

Your home buyer will also protect their interest rate with Rate Secured. They’ll be able to lock their rate in for 90 days, giving you all some breathing room while finding their new home! Your buyer will also have peace of mind knowing that if interest rates go down, they can take advantage of the lower rate.

Appraisal Gap Strategy

As a Realtor, you know that the current lack of inventory is causing many buyers to pay well over the appraisal value of a home. That’s why an Appraisal Gap Strategy is so important! With an Appraisal Gap Strategy, your client won’t have to worry about coming up with even more money and will instead have options available to them ahead of time. 

The more a client knows they can lean on you when buying their new home, the more referrals you’ll get from their sale. You’re also likely to have a repeat buyer in them. Home Buyer Edge is a necessary tool that will help you stand out in a sea of agents and will give your buyer the competitive edge they need. Connect with the Heroes First team to learn more!

*The Certified Home Buyer program is not a commitment to lend funds and is not an approval but is a conditional approval subject to your acceptance of the terms and the conditions being fully satisfied prior to closing. All conditions are subject to final underwriting and final investor approval. The certification is subject to the financial status and credit report(s) of everyone on the application remaining substantially the same until closing, an acceptable contract of sale on a suitable property, collateral (the appraisal, title, survey, condition, and insurance) satisfies the requirements of the lender and loan selected is still available in the market. All closing conditions of the lender must be satisfied including the clear transfer of the title, acceptable and adequate title and hazard insurance, flood certification, and any inspections that are required by the real estate contract. Rate Secured is available on 30-year conventional conforming and high-balance fixed-rate loans. Rate Secured is not available on investment property home loans or no score loans. Seller Guarantee is for qualifying borrowers and select loan types only and are not available in all states or locations.

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